FEATURED PROJECT
Taiwan Tourism
As a sponsor of the San Francisco Marathon, our work for the “Time for Taiwan” tourism campaign spanned sponsorship booths, presentations, VIP events, giveaways and local transit graphics including ‘station domination’ branding, all reinforcing Taiwan Tourism’s brand leading up to, and during, the marathon.
Our work inside the Marathon Health & Fitness Expo includes the Taiwan Tourism booth, including the booth graphics, banners, backdrops, stage set, menus — even a fun ‘Chopstick Challenge’.
The cohesiveness of the campaign reinforced the ‘Race to Adventure - Taiwan - The Heart of Asia’ messaging to over 27,500 runners and 50,000 highly engaged visitors during the course of the marathon expo.
We extended the campaign and messaging beyond the venues themselves into local transit hubs used by runners and visitors alike. Our work included significant use of applied graphics for columns, floors, traditional outdoor and even local landmarks like the famed San Francisco cable cars.
