The San Francisco Giants contacted Creatis Group, to rebrand their Club Level. We removed all of the old Virgin America branding throughout the level and replaced it with Alaska Airlines, including the escalator awning, windows, sectional signage, elevator lobby and accent wall.
The Field Level has been sponsored by Blue Shield, the Giants asked us to brand the level for them. Including the curved entrance lobby walls, producing a round area rug, window and wall signage. Helping to elevate the brand identity we design, produced and installed over 3,000 Blue Shield plaques to the backs of seats.
Behind the scoreboard, is Pale Ale Plaza, this area changed sponsors. Creatis Group went in an gave a facelift for the new sponsor, Sierra Nevada. A bright green roof, large plaza sign and rebranded the concessions stand, with corner and roof signage.
The relationship started when The Giant’s were looking for a vendor for their luxury suite clients. Creatis Group worked directly with Machine Zone, Franklin Templeton, Bank of America, Zynga, Granite Construction, Silicon Valley Bank and Cumulus Communications to brand their suites.